PROJECT POPEYE
Conceived in 1929 as a newspaper comic-strip, Popeye became a cultural phenomenon during the Great Depression, the years between two world wars blighted by social powerlessness and economic hardship.
Resolutely ordinary yet tough, resilient, confident and super-strong, this self-made man personified the American dream in a time of international hardship and became an icon of triumph over adversity. Sailor, tough-guy, hero, legend, his relevance is still resonant.
In a series of hand-embellished digital and screen prints, Popeye is appropriated, reimagined and made at home in a contemporary seaside.